Privacy Policy

Introduction

Welcome to Pristinelux Solutions Ltd's privacy policy.

Pristinelux Solutions respects your privacy and is committed to protecting your personal data. This privacy policy will inform you as to how we look after your personal data when you visit our website (regardless of where you visit it from) and tell you about your privacy rights and how the law protects you.

This privacy policy is provided in a layered format so you can click through to the specific areas set out below.

1. Important information and who we are

Purpose of this privacy policy

This privacy policy aims to give you information on how Pristinelux Solutions collects and processes your personal data through your use of this website.

It is important that you read this privacy policy together with any other privacy policy or fair processing notice we may provide on specific occasions when we are collecting or processing personal data about you so that you are fully aware of how and why we are using your data. This privacy policy supplements the other policies and notices and is not intended to override them.

Controller

Pristinelux Solutions Ltd is the controller and responsible for your personal data (collectively referred to as " Pristinelux Solutions", "we", "us" or "our" in this privacy policy).

We have appointed a Compliance Manager who is responsible for overseeing questions in relation to this privacy policy. If you have any questions about this privacy policy, including any requests to exercise your legal rights, please contact the Compliance Manager using the details set out below.

Contact details our full details are:

Full name of legal entity: Pristinelux Solutions Ltd

Name of Compliance Manager: Blagovest Dermendzhiev

Email address: Pristineluxsolutions@outlook.com

Postal address: 99, Carmel Court, Kings Drive, HA9 9JG

You have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance.

Changes to the privacy policy and your duty to inform us of changes

This version was last updated on 17th August 2025.

It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.

Third-party links

This website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy policy of every website you visit.

2. The data we collect about you

Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).

We may collect, use, store and transfer different kinds of personal data about you which we have grouped together follows:

Identity Data includes full name, username or similar identifier, marital status, title, date of birth and gender.
Contact Data includes address, email address and telephone numbers.
Financial Data includes bank account and payment card details.
Transaction Data includes details about payments to and from you and other details of services you have purchased from us.
Technical Data includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access this website.
Profile Data includes your username and password, orders made by you, your interests, preferences
Usage Data includes information about how you use our website and services.
Marketing and Communications Data includes your preferences in receiving marketing from us and our third parties and your communication preferences.

We also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data may be derived from your personal data but is not considered personal data in law as this data does not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy policy.

If you fail to provide personal data

Where we need to collect personal data by law, or under the terms of a contract we have with you and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with goods or services). In this case, we may have to cancel a service you have with us but we will notify you if this is the case at the time.

3. How is your personal data collected?

We use different methods to collect data from and about you including through:

Direct interactions. You may give us your Identity, Contact and Financial Data by filling in forms or by corresponding with us by post, phone, email or otherwise. This includes personal data you provide when you:

contract with us to provide property services;
request marketing to be sent to you; or
participate in a survey.

Automated technologies or interactions. As you interact with our website, we may automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies, server logs and other similar technologies. We may also receive Technical Data about you if you visit other websites employing our cookies. Please see our cookie policy for further details.

Third parties or publicly available sources. We may send or receive personal data about you from various third parties as set out below:

Technical Data from the following parties:

(a) analytics providers such as Google based outside the EU;
(b) advertising networks such as Facebook Ad & Instagram Platform based outside the EU; and
(c) search information providers such as Google based outside the EU.

Identity and Contact Data from the following parties:

(a) executive agencies such as the Land Registry based inside the EU; and
(b) property portals such as Rightmove and Zoopla based inside the EU.

4. How we use your personal data

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

a) Where we need to perform the contract we are about to enter into or have entered into with you.
b) Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests. Legitimate interest means the interest of our business in conducting and managing our business to enable us to give you the best service and the best and most secure experience. We make sure we consider and balance any potential impact on you (both positive and negative) and your rights before we process your personal data for our legitimate interests. We do not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law). You can obtain further information about how we assess our legitimate interests against any potential impact on you in respect of specific activities by contacting us.
c) Where it is necessary for us to comply with legal and regulatory requirements.

Generally we do not rely on consent as a legal basis for processing your personal data other than in relation to sending direct marketing communications to you via telephone, post, email or other electronic means. You have the right to withdraw consent to marketing at any time by contacting us.

Purposes for Which We Use Your Personal Data

We have outlined below the purposes for which we may process your personal data, the types of data involved, and the legal basis we rely upon. Please note that we may process your personal data under more than one lawful basis depending on the specific activity. For further details, please contact us.

Purpose/Activity

Type of Data

Legal Basis for Processing

To register you as a new customer

- Identity- Contact

Performance of a contract with you

To deliver services to you, including:– Managing payments, fees and charges– Collecting and recovering money owed to us

- Identity- Contact- Financial- Transaction- Marketing & Communications

- Performance of a contract with you- Necessary for our legitimate interests (to recover debts due to us)

To manage our relationship with you, including:– Notifying you about changes to our services, terms or privacy policy– Requesting feedback, reviews, or survey participation

- Identity- Contact- Profile- Marketing & Communications

- Performance of a contract with you- Necessary to comply with a legal obligation- Necessary for our legitimate interests (to keep records updated and understand customer engagement)

To enable you to complete a survey or provide feedback

- Identity- Contact- Profile- Usage- Marketing & Communications

Necessary for our legitimate interests (to improve our services and grow our business)

To administer and protect our business and website, including troubleshooting, data analysis, testing, system maintenance, support, and hosting

- Identity- Contact- Technical

- Necessary for our legitimate interests (to run our business, ensure IT security, prevent fraud, and manage restructuring)- Necessary to comply with a legal obligation

To deliver relevant website content and advertisements to you and evaluate the effectiveness of marketing

- Identity- Contact- Profile- Usage- Marketing & Communications- Technical

Necessary for our legitimate interests (to understand user engagement and inform marketing strategy)

To use data analytics to improve our website, services, marketing, and customer experience

- Technical- Usage

Necessary for our legitimate interests (to define customer types, improve services, and inform marketing)

To make suggestions and recommendations about property services that may interest you

- Identity- Contact- Technical- Usage- Profile

Necessary for our legitimate interests (to develop services and grow our business)

To contact landlords/agents/employers for referencing purposes (information provided directly by you or via a referencing company)

- Contact- Profile- Financial

Necessary for our legitimate interests (to conduct due diligence and enhance service quality)

To share email data with third-party social media providers for lookalike audience creation

- Identity

Necessary for our legitimate interests (to improve targeting, grow our business, and enhance customer experience)

Marketing and Your Personal Data

At Pristinelux Solutions, we are committed to respecting your privacy and providing you with clear choices regarding how your personal data is used for marketing purposes.

Promotional Communications

We may use your Identity, Contact, Technical, Usage, and Profile data to assess which of our services or offers may be of interest to you. This profiling activity enables us to tailor marketing communications to better suit your preferences and needs.

You will receive marketing communications from us if:

You have requested information or services from us;

You have purchased services from us; or

You have registered for a promotion or event and have not opted out of receiving marketing.

Third-Party Marketing

We do not share your personal data with third-party organisations outside Pristinelux Solutions for their own marketing purposes.

Opting Out of Marketing

You can opt out of receiving marketing communications at any time by:

Following the opt-out instructions in any marketing message we send; or

Contacting us directly using the details provided in this policy.

Please note that opting out of marketing messages does not affect the processing of personal data provided to us in relation to service purchases, transactional communications, or other legitimate business purposes.

Cookies and Tracking Technologies

You can configure your browser to reject some or all browser cookies or to notify you when cookies are being used. However, please be aware that disabling cookies may affect the functionality of certain parts of our website.

For detailed information about how we use cookies and how you can manage your cookie preferences, please refer to our Cookie Policy. You can update your cookie preferences at any time.

Change of Purpose

We will only use your personal data for the purposes for which it was collected, unless we determine that it is necessary to use it for another reason that is compatible with the original purpose. If you would like further explanation on how any new use is compatible with the original purpose, please contact us.

If we need to use your personal data for an unrelated purpose, we will notify you and explain the legal basis for such processing.

Please note that we may process your personal data without your knowledge or consent, where this is required or permitted by law.

5. Disclosures of your personal data

We may have to share your personal data with the parties set out below for the purposes set out in the table in paragraph 4 above.

Pristinelux Solutions offices in different locations to the office that you initially contacted or visited;

Smart Search Secure, who in turn engage with Experian and Equifax;
Contractors;
Mortgage brokers;
Solicitors;
Surveyors;
Photographer/Floorplanner/EPC engineers;
For Sale/To Let Board Companies;
Zero Deposits, provider of tenancy deposit guarantees;
Inventory Clerks;
Tenant/Guarantor Refencing Companies;
Utility providers – Tenants of managed properties will have their contact details sent to providers in order that an account can be set up in their name;
Third parties involved in your transaction e.g. Landlords, Vendors, Tenants or Purchasers;
Third parties with whom we need to work with in order to perform our contract with you;
Other agents for the purpose of receiving due commission if we introduce you to a property and they later; and
Third parties to whom we may choose to sell, transfer, or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy policy;
Should the situation arise then we will share your name and contact details with NHS Track & Trace.

We require any third parties which we have contracted with to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

6. Data Security

We have implemented appropriate technical and organisational security measures to protect your personal data against accidental loss, unauthorised access, misuse, alteration, or disclosure. Access to your personal data is strictly limited to employees, agents, contractors, and authorised third parties who have a legitimate business need to access such information. These individuals and entities are subject to strict confidentiality obligations and will only process your data in accordance with our instructions.

We have also established comprehensive procedures to identify, manage, and respond to suspected personal data breaches. Where we are legally required to do so, we will notify you and the relevant regulatory authority without undue delay.

7. Data Retention

How Long We Retain Your Data

We will retain your personal data only for as long as is necessary to fulfil the purposes for which it was collected, including to meet any legal, accounting, or regulatory requirements. In line with market best practices, we securely erase all personal data after a period of 10 years, unless a longer retention period is required by law or justified for a legitimate business purpose.

To determine the appropriate retention period, we consider the following:

The nature, amount, and sensitivity of the personal data;

The potential risk of harm from unauthorised use or disclosure;

The purposes for which we process the data and whether these purposes can be achieved by other means;

Applicable legal and regulatory obligations.

Right to Erasure and Anonymisation

In certain circumstances, you have the right to request the deletion of your personal data (see Section 8 below). In addition, we may anonymise your data (so that it can no longer be associated with you) for research or statistical purposes. In such cases, we may use this anonymised data indefinitely without further notice to you.

8. Your Legal Rights

Under data protection legislation, you may have the following rights in relation to your personal data:

Right

Description

Access

You have the right to request access to your personal data (commonly known as a “data subject access request”) and to receive a copy of the data we hold about you, along with details of how we process it.

Correction

You may request that we correct any incomplete or inaccurate personal data we hold about you. We may need to verify the accuracy of any new information you provide.

Erasure

You may request the deletion or removal of your personal data where there is no lawful reason for its continued processing. This includes where you have objected to processing, or where data has been unlawfully processed or is required to be erased under local law. Please note that we may not always be able to comply with this request due to specific legal obligations.

Objection to Processing

You may object to our processing of your personal data where we rely on legitimate interests (or those of a third party), especially where processing impacts your fundamental rights and freedoms. You may also object to the use of your data for direct marketing purposes.

Restriction of Processing

You can request that we suspend the processing of your personal data in certain circumstances, including: (a) when you contest the accuracy of the data; (b) where use is unlawful but you do not wish for it to be deleted; (c) where the data is no longer needed by us but required by you for legal claims; or (d) where you have objected to our use of your data but verification of overriding legitimate grounds is pending.

Data Portability

You may request to receive your personal data, or have it transferred to a third party, in a structured, commonly used, machine-readable format. This applies only to automated data that you initially consented to us processing or that was processed to perform a contract with you.

Withdrawal of Consent

Where we rely on your consent to process personal data, you have the right to withdraw your consent at any time. This will not affect the lawfulness of any processing carried out before the withdrawal. Please note that withdrawal of consent may impact the services we are able to provide to you. We will inform you of such consequences at the time of your request.

How to Exercise Your Rights

If you wish to exercise any of the rights listed above, please contact us using the details provided in this policy.

No Fee Required

You will not be charged to access your personal data or exercise any of your rights.

Verification of Identity

To ensure that personal data is not disclosed to anyone who has no right to receive it, we may request specific information from you to confirm your identity before responding to your request. We may also contact you for additional information to expedite our response.

Response Time

We aim to respond to all legitimate requests within one month. If your request is particularly complex or you have made multiple requests, we may require additional time. In such cases, you will be notified and kept informed of the progress.